The 2019 UpCity Excellence Research Study analyzes what factors differentiate the top marketing agencies from the competition. Examining what makes top marketing service providers more recommendable than the average provider can provide a blueprint for building a successful marketing service business, and also help businesses seeking marketing services identify the best provider for their needs.
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UpCity launched the UpCity Excellence Awards in early 2019, celebrating the top 1% of marketing service providers as measured by their UpCity Rating.
The UpCity Excellence Research Study was commissioned to provide rich insights pertaining to the marketing landscape, and the service providers that comprise this landscape. By leveraging our proprietary marketplace data including tens of thousands of service providers across North America, we have analyzed a number of data points collected over years to garner useful facts, figures, and findings.
Getting noticed as a marketing service provider can be challenging; in a crowded industry, differentiating your business can be difficult. Identifying the signals that make you recommendable, and, ultimately, bring you new business, can be the key to your success.
At the same time, with the plethora of choices for businesses seeking a marketing service provider, it’s hard to know who to trust to deliver the best work for your business.
UpCity’s rating algorithm utilizes signals and indicators (like number and quality of reviews, website performance and domain authority) to gauge a service provider’s recommendability – and, ultimately, help businesses find the best fit for their needs.
The UpCity Excellence Research Study has statistically shown what top marketing service providers are doing differently to become recommendable.
UpCity was founded in 2009 with the goal of helping businesses navigate the rapidly changing world of digital marketing. As the number of marketing service providers grew, so did the challenges for businesses searching for information they could trust to drive their decisions.
We launched the UpCity Marketplace in 2015 to empower successful relationships between businesses and marketing service providers by providing transparent, trustworthy information.
Today, over 225,000 businesses visit UpCity each month seeking marketing services from over 33,000 providers in over 600 cities in North America. UpCity helps partners in the marketplace grow their businesses and build their digital recommendability.
The UpCity Rating algorithm utilizes signals and indicators like number and quality of reviews, website performance, and domain authority to gauge a service provider’s recommendability and help businesses find the best fit for their needs.
The UpCity Rating is an assessment of how recommendable a service provider is in comparison with other service providers. It is derived from a variety of data points that are designed to help business owners find a partner that is the best fit for them, with the goal of giving business owners peace of mind knowing they are partnering with someone they can trust.
A service provider’s UpCity Rating helps guide us in ranking and recommending the top service providers by marketing discipline in each local market, providing business with a trusted resource when selecting a provider for their marketing needs. The UpCity Rating also provides us with the data required for the annual UpCity Excellence Awards, honoring the top 1% of agencies across the United States.
UpCity Ratings cannot be purchased, and rely solely on elements of an agency that affect their clients.