The UpCity Rating is an assessment of how recommendable an agency is in comparison with other agencies. It is derived from a variety of data points that are designed to help business owners find a partner that is the best fit for them, with the goal of giving business owners peace of mind knowing they are partnering with someone they can trust.

UpCity Ratings cannot be purchased, and rely solely on elements of an agency that affect their clients, including online reputation, web authority, business location, website experience, engagement rate, and profile completeness.